How false stories during the presidential campaign were spread on Facebook and monetized by Google Ad Sense by a bunch of youngsters in the Macedonian town of Veles. They almost all published aggressively pro-Trump content aimed at conservatives and Trump supporters in the US. Several teens and young men who run these sites told Buzzfeed News’ media editor, Craig Silverman, that they don’t care about Donald Trump. They are responding to straightforward economic incentives.
These sites open a window into the economic incentives behind producing misinformation specifically for the wealthiest advertising markets and specifically for Facebook.